This research paper explores the in-depth application of Data Mining in the Fourth Industrial Revolution (4IR) in South Africa. The Industrial Revolution concept has fundamentally changed our society and economy. In South Africa, data mining phenomena has not been fully realized in the age of the 4IR. In the age of information and 4IR data is viewed as a strategic assert that companies should invest in. Results in this study shows that the concept of data mining in South African business landscape is not fully executed and applied to business development and management as a practice. Statistical observations also indicate that baselines, historical data and intelligence if used properly can benefit businesses to grow and develop. This study attempted to discover hidden valuable knowledge by analyzing data using statistical data mining techniques during which a new data mining technique to analyze data, interpret it and present it was discovered. This research tested the new approach referred to as Alex Malapane Data Mining Technique (AMDMT) using test questions which were explored as per the objective of this study.